Years ago, small Indianapolis businesses had no way to match the booming advertisements of the bigger chains. Internet marketing, however, has revolutionized and significantly leveled the playing field. Search engines, such as Google, are now focusing on providing their users more localized search results, which is great news if you are serving a particular neighborhood, town, county or state.
Ranking in local search
According to Search Engine Journal, when geography is considered, there is generally smaller big brand presence in search results. This provides smaller businesses, which focus on areas with lesser competition, a chance to gain stronger organic search visibility. How it works? Type in your product/service and the location your business is serving (e.g. cars for sale/law firm/ hotel accommodations in Indianapolis). Where is it in the rankings? 1st? 2nd? First page, second page…?