Other than keyword-optimized content, business owners should also put high regard on their website’s design. Though search engines like Google wouldn’t interpret a webpage the same way as your audience, structuring its design for both Google and your audience will have a huge impact on your rankings. While there are numerous factors to consider, building your website’s design boils down to these vital elements listed down by SEO companies.
It must have Indexable Content
Java applets, Flash files, and a lot of other non-text content will often be ignored, even devalued, by Google’s crawlers. All the important content in your website should be in HTML text format, to ensure that these words and phrases will be visible both to search engines and to your visitors.