Using Long-Form Content for SEO: When it Works and When it Doesn’t


People have become busier than ever, and with their attention spans getting shorter; marketers and business owners have long ago been warned against posting long content. It has been a general rule of thumb to produce content that’s concise and clear; otherwise they may risk losing their audience.

Given this situation, is it wise for business owners to give their audience long-form content? According to experts, the answer depends on how you’re able to utilize the long-form content. Nevertheless, long-form content can provide surprising benefits to a website, one of them is better brand authority.
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Using Long-Form Content for SEO: When it Works and When it Doesn’t

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