A website audit is an integral tool for measuring the effectiveness of a digital marketing campaign. Much like an energy audit in a home, this process involves taking a careful look at exactly what is working and where improvements can be made. Read ahead for a look at some of the most common signs that your company’s site is in need of an audit and potentially an overhaul.
You Aren’t Getting Traffic From Search Engines
Business owners in Indianapolis should immediately start looking for SEO companies if they are no longer getting new traffic from search engines. One of the most important components of a website audit is to uncover exactly where traffic is coming from. A website that is not getting a large portion of their traffic from search engines will most likely need to update their SEO practices and digital marketing campaign.