As the owner of a small business, you likely have a basic website so that your current and potential customers can find you. As the technology used to create and maintain websites advances at a rapid pace, keeping up is important to ensure that your site reaches as many potential customers as possible. With a professional service for website design in Indianapolis, you can update your website to include responsive design that works equally well on mobile and desktop devices.
Better User Experiences
When your Indianapolis website design team uses responsive design to create your website, the site visitors will have a better user experience. When the visitors can easily navigate your website, they will stay on it longer. They won’t have to wait for slow pages and other common issues like plugins and videos that slow down the pages.
As early as now, SEO and web design firms in Indianapolis are urging businesses to prepare for Google’s upcoming Penguin Update. According to Gary Illyes, a Webmaster Trends Analyst at Google, the latest algorithm update will roll out soon. The least businesses can do now is prepare as the last update resulted in many websites losing rank and getting penalized. Now, Google is giving entrepreneurs and businesses a chance to be ready before the new update goes live in 2016.
The original Penguin Update was released in 2012 in order to better catch sites that are spamming search results. For instance, sites that were buying links or getting them through link networks that are specifically designed to boost their Google rankings were penalized. As a result, these websites had to work hard to get back in Google’s good graces. According to Search Engine Land, the next update will be a real-time version.
Years ago, small Indianapolis businesses had no way to match the booming advertisements of the bigger chains. Internet marketing, however, has revolutionized and significantly leveled the playing field. Search engines, such as Google, are now focusing on providing their users more localized search results, which is great news if you are serving a particular neighborhood, town, county or state.
Ranking in local search
According to Search Engine Journal, when geography is considered, there is generally smaller big brand presence in search results. This provides smaller businesses, which focus on areas with lesser competition, a chance to gain stronger organic search visibility. How it works? Type in your product/service and the location your business is serving (e.g. cars for sale/law firm/ hotel accommodations in Indianapolis). Where is it in the rankings? 1st? 2nd? First page, second page…?