Non-profit groups are often stretched thin when it comes to experienced professionals. Essential services such as website design are often left to volunteers who may not have adequate skills or access to the latest technology. By working with an Indianapolis web design company such as MyNetWire to create and maintain your non-profit group’s website, you can achieve a professional look and have the peace of mind that comes from knowing your site is well-designed and properly managed by experienced web developers.
Helps Beneficiaries and Donors Find You
If you are a recently established non-profit group, creating a website with a responsive design for mobile and desktop devices helps more people to find you. People who are in need of services from you will be able to quickly find you once you have a responsive website up and running.
As the owner of a small business, you likely have a basic website so that your current and potential customers can find you. As the technology used to create and maintain websites advances at a rapid pace, keeping up is important to ensure that your site reaches as many potential customers as possible. With a professional service for website design in Indianapolis, you can update your website to include responsive design that works equally well on mobile and desktop devices.
Better User Experiences
When your Indianapolis website design team uses responsive design to create your website, the site visitors will have a better user experience. When the visitors can easily navigate your website, they will stay on it longer. They won’t have to wait for slow pages and other common issues like plugins and videos that slow down the pages.
As early as now, SEO and web design firms in Indianapolis are urging businesses to prepare for Google’s upcoming Penguin Update. According to Gary Illyes, a Webmaster Trends Analyst at Google, the latest algorithm update will roll out soon. The least businesses can do now is prepare as the last update resulted in many websites losing rank and getting penalized. Now, Google is giving entrepreneurs and businesses a chance to be ready before the new update goes live in 2016.
The original Penguin Update was released in 2012 in order to better catch sites that are spamming search results. For instance, sites that were buying links or getting them through link networks that are specifically designed to boost their Google rankings were penalized. As a result, these websites had to work hard to get back in Google’s good graces. According to Search Engine Land, the next update will be a real-time version.
As more and more business is conducted via electronic channels, the quality of website design in Indianapolis or anywhere else becomes even more important to your company’s success. Companies that have slow and unresponsive sites lose out on sales to other companies that invest the required dollars into their web design. Websites are an interactive platform that let you engage your consumers directly. When someone comes to your site, they are most likely looking to learn more about your product or buy your product. You want to make sure that you put your best foot forward in order to make their visit to your site a pleasant experience.
If your site is not landing at or near the top of the Google, Yahoo or Bing search engine return listings, chances are good that you are leaving a significant number of sales on the table. Studies have shown that the majority of consumers rarely browse beyond the first page of the return listings when they are looking for a product.
Not too long ago, something online marketers refer to as “Mobilegeddon” happened. Google, the world’s largest search engine rolled out an update, which put websites that aren’t mobile-friendly in very hot water. This is because, according to Search Engine Journal, mobile searches surpassed desktop-only searches for the first time ever. It could be that today’s users are always on the go or that everybody is on their smartphones but if there’s one thing this proves, it’s that businesses in Indianapolis should invest in mobile-friendly design. If you haven’t jumped on the bandwagon yet, now is the right time to get in touch with a web design company. Before you do, however, here are some basic tips.
Tip # 1: Focus on user’s experience. No matter how awesome your website looks, it’s not going to do you any good if it doesn’t work the way your users expect. Search engines have long since emphasized the importance of user experience as a ranking metric.
Bounce rate is one of the many factors that search engines use to rank a website. Look into your Google analytics and check your bounce rate. The number tells the percentage of users who view a page in your site and hit close or back button right away without ever engaging or even browsing through its other pages.
While technical glitches and minor clicking errors do contribute to bounce rates, a high rate is often a good indicator that a website is failing to provide a satisfying user experience. This means that if your website has a bounce rate of 60%, for example, it will need some fixing.