Non-profit groups are often stretched thin when it comes to experienced professionals. Essential services such as website design are often left to volunteers who may not have adequate skills or access to the latest technology. By working with an Indianapolis web design company such as MyNetWire to create and maintain your non-profit group’s website, you can achieve a professional look and have the peace of mind that comes from knowing your site is well-designed and properly managed by experienced web developers.
Helps Beneficiaries and Donors Find You
If you are a recently established non-profit group, creating a website with a responsive design for mobile and desktop devices helps more people to find you. People who are in need of services from you will be able to quickly find you once you have a responsive website up and running.
As early as now, SEO and web design firms in Indianapolis are urging businesses to prepare for Google’s upcoming Penguin Update. According to Gary Illyes, a Webmaster Trends Analyst at Google, the latest algorithm update will roll out soon. The least businesses can do now is prepare as the last update resulted in many websites losing rank and getting penalized. Now, Google is giving entrepreneurs and businesses a chance to be ready before the new update goes live in 2016.
The original Penguin Update was released in 2012 in order to better catch sites that are spamming search results. For instance, sites that were buying links or getting them through link networks that are specifically designed to boost their Google rankings were penalized. As a result, these websites had to work hard to get back in Google’s good graces. According to Search Engine Land, the next update will be a real-time version.
Not too long ago, something online marketers refer to as “Mobilegeddon” happened. Google, the world’s largest search engine rolled out an update, which put websites that aren’t mobile-friendly in very hot water. This is because, according to Search Engine Journal, mobile searches surpassed desktop-only searches for the first time ever. It could be that today’s users are always on the go or that everybody is on their smartphones but if there’s one thing this proves, it’s that businesses in Indianapolis should invest in mobile-friendly design. If you haven’t jumped on the bandwagon yet, now is the right time to get in touch with a web design company. Before you do, however, here are some basic tips.
Tip # 1: Focus on user’s experience. No matter how awesome your website looks, it’s not going to do you any good if it doesn’t work the way your users expect. Search engines have long since emphasized the importance of user experience as a ranking metric.