As the owner of a small business, you likely have a basic website so that your current and potential customers can find you. As the technology used to create and maintain websites advances at a rapid pace, keeping up is important to ensure that your site reaches as many potential customers as possible. With a professional service for website design in Indianapolis, you can update your website to include responsive design that works equally well on mobile and desktop devices.
Better User Experiences
When your Indianapolis website design team uses responsive design to create your website, the site visitors will have a better user experience. When the visitors can easily navigate your website, they will stay on it longer. They won’t have to wait for slow pages and other common issues like plugins and videos that slow down the pages.
A website audit is an integral tool for measuring the effectiveness of a digital marketing campaign. Much like an energy audit in a home, this process involves taking a careful look at exactly what is working and where improvements can be made. Read ahead for a look at some of the most common signs that your company’s site is in need of an audit and potentially an overhaul.
You Aren’t Getting Traffic From Search Engines
Business owners in Indianapolis should immediately start looking for SEO companies if they are no longer getting new traffic from search engines. One of the most important components of a website audit is to uncover exactly where traffic is coming from. A website that is not getting a large portion of their traffic from search engines will most likely need to update their SEO practices and digital marketing campaign.
The moment you decide that your business must have a website, you should carefully consider who is best suited for the task of creating it. If you have the technical knowledge or the funds to hire a full-time web employee, then it is possible for you to develop the site on your own. If you are like the majority of small business, however, you will be better off contracting out the task.
A website that is not designed properly can drain your finances, drive away clients, and have a negative impact on your reputation. Following these few basic steps will increase your odds of contracting a cost-effective, technically savvy and creative Indianapolis web design company.
As more and more business is conducted via electronic channels, the quality of website design in Indianapolis or anywhere else becomes even more important to your company’s success. Companies that have slow and unresponsive sites lose out on sales to other companies that invest the required dollars into their web design. Websites are an interactive platform that let you engage your consumers directly. When someone comes to your site, they are most likely looking to learn more about your product or buy your product. You want to make sure that you put your best foot forward in order to make their visit to your site a pleasant experience.
If your site is not landing at or near the top of the Google, Yahoo or Bing search engine return listings, chances are good that you are leaving a significant number of sales on the table. Studies have shown that the majority of consumers rarely browse beyond the first page of the return listings when they are looking for a product.
Whether you’re running an online business or a brick and mortar one, it is essential that you invest in a well optimized website design to promote your company. Having a well designed website will make the difference between making or breaking a sale. Indianapolis internet marketing companies, such as MyNetWire, have tools, resources and skilled experts to assist you with optimizing your website’s design towards your niche market.
First Impressions Count
Just as first impressions count in real life, the same goes for the virtual world. Therefore, you always want to ensure that your home page is one that is attention-grabbing and that it entices the visitors to want to explore your website further.
Bounce rate is one of the many factors that search engines use to rank a website. Look into your Google analytics and check your bounce rate. The number tells the percentage of users who view a page in your site and hit close or back button right away without ever engaging or even browsing through its other pages.
While technical glitches and minor clicking errors do contribute to bounce rates, a high rate is often a good indicator that a website is failing to provide a satisfying user experience. This means that if your website has a bounce rate of 60%, for example, it will need some fixing.